In most recent years, it seems like there’s always the latest program or application coming up to further our DIY endeavors. Why would there be a need for professional services when you can learn anything and everything from the comfort of your own home? Reflecting on my time as a professional in the marketing industry, there’s always either an application to help you or do your work for you. Whether that be applications like Canva, Buffer, Mailchimp, or Fiverr, there is a consistent outlet for you to get your work done for cheap or even free. 

But, even with all of the latest software and technology that can teach you how to graphic design in 24 hours, there is something missing amongst it all. Here are three reasons why a marketing agency is better than a DIY application such as Canva: 

• Marketing agencies work closely with you on your goals as a business owner

Sure, apps like Canva are great for making graphics and other collateral in a fast-turnaround time, but the beauty of a marketing agency is that we do all that while having a strategy in place. Pre-designed graphics can only go so far, but having a solid marketing strategy in lieu of well-designed graphics can help you reach your goals as a business owner faster and more efficiently. Not to mention, working with an agency can even help you determine your goals and purpose if you haven’t done so already. 

• We make design that is truly unique to you and your business

While some people are more concerned with making a graphic that properly relays information regarding their business, there are others who prioritize brand identity and strategy. Making a graphic on Canva is one thing, but how would you make your brand stand out from the crowd if a. Your designs looked like someone else’s design or b. The designs did not truly reflect your brand and business? On applications like Canva, it can be difficult to truly make customizable content that not only speaks to your brand’s identity but also makes you stand out from the crowd. As a designer myself, I have experienced, firsthand, how limiting these apps are in terms of colors, fonts, and images.

• Partnering with a marketing agency takes work off your plate

It’s 2021, who really has the time anymore to learn a whole new program or do everything themselves? On top of owning a business, most have other priorities such as pets, children, and other opportunities. So, why invest so much time (and maybe even struggle) learning a program like Canva and making graphics when you can hand over the trust to professionals? After all, we do this for a living, so we might know a thing or two about design! There’s nothing wrong with asking for help, and when you delegate, that’s when you see the business thrive the most.

So, there you have it! Three reasons out of many why a marketing agency is better than DIY programs. Yes, it may be more of a price tag at the end, but it is a far better investment and will save you so much time and stress at the end of the day. You’ll probably even reach your goals as a business owner faster, so you can focus on bigger-picture projects. If you’re interested to see how Muse can help transform your business and make design that stands out from the crowd, give our contact form some love!