Anyone who has spent time on social media knows how quickly things evolve and change. Last week, Meta, the parent company of Instagram, Facebook, and Whatsapp, launched their newest messaging app, Threads. While some critics are claiming that Threads is essentially Meta’s answer to Twitter, it’s actually much more than that. Read on to learn everything you need to know about Threads, its key features, and how it can help grow your brand!

What is Threads?

Threads is a new messaging app from Meta, the parent company of Facebook, Instagram, and Whatsapp. Threads is similar to Twitter, providing a dedicated space for text-based communication. However, users can also share photos, videos, and GIFs, and have real-time conversations through the app.

Like Twitter, Threads allows users to reply to, quote, and repost other peoples’ posts. While the general aesthetic of the app is on par with Meta’s other platforms, it does have a 500-character limit to maintain its micro-blogging style.

Threads also works in tandem with Instagram. Not only can users post Threads to their Instagram stories, but they also have the ability to add a link to their Threads profile in their Instagram bio (and vice versa). Profiles can either be public or private, with the option to follow the same accounts on both platforms. Additionally, verified Instagram accounts are automatically verified on Threads.

How do I sign up?

Creating an account on Threads is super easy! Users can sign up directly through their Instagram accounts to keep the same username, password, and bio. Users also have the option to import the list of people they follow from Instagram to stay up-to-date with friends, family, brands, influencers, and more.

How Can My Brand Take Advantage of Threads?

While Threads is a great way to stay in touch with friends, it can also be a valuable tool for growing your brand and engaging with your audience. Here are a few ways that you can use Threads to enhance your brand presence!

Connect with Customers

Since its launch, the digital culture on Threads has been leaning more towards casual interactions rather than Instagram’s preference for visual content. For brands, this could be a game-changer when it comes to creating connections with your target market. Threads gives brands the opportunity to directly communicate with their audience by asking questions, sharing memes, providing support, and interacting one-on-one with user-generated content. By staying active on the platform and engaging frequently with your customers, you can increase customer satisfaction and grow your brand’s reputation.

Showcase Authenticity

With Threads being a conversation-based platform, showcasing your brand’s personality is a great way to capture your audience’s attention. Rather than posting carefully-curated photos and videos, Threads is the perfect platform for sharing real-time updates, behind-the-scenes footage, or user-generated content. Giving your customers a peek into the authentic side of your business can help increase engagement and build trust with your followers.

Use Visuals

Although Threads places less emphasis on visuals, they can still be an important part of your Threading strategy! Sharing behind-the-scenes photos, memes that relate to your brand, and project sneak peeks can capture your followers’ attention and create buzz around your business.

Consumer Insight

As a messaging app, Threads is the ultimate place to engage with your audience to gather valuable insights and feedback. Asking questions and encouraging direct conversations with your customers can help you better understand their preferences, needs, and pain points. Make note of this feedback to help improve your products or services, tweak your marketing plan, and grow relationships with your followers.

What’s next for Threads?

Although Threads is one of the fastest-growing social media platforms, its future remains to be seen. At the moment, it’s a fairly simple app missing features such as hashtags, a desktop version, trending topics, a “following” feed, editing capabilities, and more. However, Meta has hinted at continuing to grow the platform based on user feedback.

All in all, Threads is still a valuable tool for connecting with your audience and further growing your brand. Incorporating Threads into your overall marketing strategy can help you expand your brand’s reach, gather valuable insights about your customers, build loyalty, and stay connected with your audience in a personal way.