Hopeful Cities Nonprofit Awareness Campaign
Hopeful Cities
Full-Service Campaign: Branding, Social Media, PR, and Print Design
for a Mental Health Initiative
About Hopeful Cities:
Hopeful Cities is a program from the International Foundation for Research & Education on Depression (iFRED), designed to spark a global conversation around mental health. Their mission is rooted in prevention, stigma reduction, and community education.
Muse Group was brought on to develop a campaign that would elevate this vision, make mental health more approachable, and engage a wide audience both locally and internationally. Our team led a fully integrated campaign anchored in creativity, clarity, and inclusivity.
Our Approach:
We supported the launch of the 30-Day Hopeful Challenge, a public awareness initiative designed to empower people to build habits of hope through small, daily actions.
Our goal: Create a campaign that felt positive, accessible, and visually engaging—while positioning Hopeful Cities as a leader in mental health advocacy. From strategy to storytelling, everything we delivered was designed to inspire participation and drive visibility across channels.
What We Delivered
Muse Group executed a full-service rollout across digital, print, and media platforms:
Social Media Strategy & Management
We developed a tone that was equal parts hopeful and grounded, and rolled out platform-specific content on Instagram, Facebook, and Twitter.
Original Reels & TikToks
Our team produced short-form videos to align with the campaign’s daily challenges, helping to increase engagement and shareability among younger audiences.
Bilingual Print Collateral
We designed campaign posters and signage in both English and Spanish, making the message more accessible to diverse communities in Reno and beyond.
Public Relations & Media Outreach
We managed local PR efforts surrounding the campaign launch and International Day of Hope, securing media coverage and amplifying event attendance.
The Impact:
The campaign achieved strong engagement both online and offline:
Over 500 downloads of the 30-Day Hopeful Challenge guide
More than 2,000 organic followers gained across social media platforms
Campaign visibility expanded through multiple media features and local partnerships
Hopeful Cities was elevated as a trusted voice in the mental health space
This campaign not only boosted public awareness but helped make hope—and mental health—a more universal, inclusive conversation.
Muse Group specializes in creative strategy and content development for mission-driven organizations. Whether you’re building a campaign from the ground up or looking to energize your existing outreach, we can help you create work that resonates.
