About Starbucks Hiring Event

Starbucks partnered with Muse Group to produce a high-impact hiring event in Reno that went far beyond recruiting. The goal: introduce the Starbucks Roastery culture to the community, fill open roles, and create a memorable, engaging experience for job seekers that reflected the brand’s values.

Our Marketing Approach:

We designed a full-service marketing campaign that blended experiential marketing with brand storytelling—bringing Starbucks' hospitality and innovation to life through every detail.

Branding & Event Design:

We developed all visual assets including custom signage, branded merchandise, and event styling—designed to reflect the Starbucks aesthetic while making guests feel at home.

Interactive Event Coordination:

Guests engaged with real Starbucks Master Roasters, baristas, Starbucks team leaders and recruiters while enjoying fresh pastries and participating in hands-on demos, offering a tangible glimpse into their potential future roles. The space became an extension of the brand.

Public Relations Outreach:

Muse Group secured secured local media coverage through strategic pre-event pitching and storytelling, positioning Starbucks as a top employer in Reno. We earned media placements across local outlets, generating buzz ahead of the event and contributing to an impactful public presence.

Citywide Awareness Campaign:

We deployed an omni-channel strategy using billboards, targeted social media ads, and branded merchandise including mugs, flyers, and tote bags to generate anticipation. This unconventional and experience-driven approach positioned Starbucks not just as an employer, but as an aspirational brand to work for.

The Impact:

250+ attendees at the hiring event
30% increase in new hires within a single day
Thousands of dollars in earned media value via local press coverage
Significant visibility across Reno through billboard placements and branded giveaways
Stronger brand perception among local job seekers and the wider community

This event went far beyond just hiring, it boosted Starbucks’ reputation as an employer of choice in the Reno area, introduced the Roastery concept to the public, and created lasting engagement through a memorable candidate experience. The results speak for themselves: a one-day hiring event that turned into a long-term branding win.

Muse Group works with national brands and local leaders to create community-driven experiences that generate impact—online and in real life.

Whether you’re launching a campaign, hosting an activation, or bringing your story to a new audience, we can help you make it meaningful.

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