Trying to stand out on Instagram can be intimidating. There’s so much content, not to mention the insanely creative and talented people creating that content. To use it as a tool to share your brand story takes strategy, but who

You have owned your business for over 30 years – it’s your baby. But just like a child, it has changed over time. Employees have come and gone, the economy has changed, and the consumer has changed as well. So

Welcome to our first edition of Feed Your Muse! In an industry that’s always moving and changing, it can get pretty daunting to stay centered and find inspiration that’ll last longer than the latest social media trend. We are always

When Muse Group first started, one of our goals was to be a part of the community and, as it usually goes, we became busy to running the day-to-day tasks and helping our clients (and our own business) grow, so

If you’re doing your job correctly, PR is getting coverage for your clients which stems from building genuine relationships with the media. Having strong relationships with the media is not only beneficial to your agency (or in our case, OUR

“Okay, smile! I’m going to take a picture!” That’s definitely one of my famous lines. I am a firm believer that photos create the best memories. Looking back on my past, I am glad that I took the initiative to

True or false: Marketing is marketing is marketing. The answer is, of course, false. Especially when comparing working in-house to working in an agency. You might as well be comparing apples to oranges. Transitioning from working in-house to working for

Communication is a part of all of our lives. We may not think about it all that much because it is human nature, but it’s definitely there. In fact, some people study communication their entire careers to fully understand the

The alarm clock goes off as a swift kick to the stomach that your day needs to get started. You hit snooze a few too many times, and by the time you roll out of the comfort of your bed,